A team built to train the mind behind the performance.

Summit Mindset Co. is a mental performance brand serving athletes, coaches, and families across the country. Founded in Steamboat Springs, Colorado. Powered by Grovity Leadership.

The Brand

Bigger than one coach. Built for the long climb.

Summit Mindset Co. is a collective of mental performance coaches working with serious athletes, coaches, and families. The work is straightforward: develop the confidence, composure, and resilience required to compete consistently under pressure.

Our methodology is rooted in performance psychology, confidence, emotional regulation, self-talk, identity, and standards. It's the same framework Grovity Leadership applies with executives and founders, translated for the field, the court, the trail, and the start line.

Based in Steamboat Springs, Colorado. Working with athletes and teams locally and nationwide.

Jeremiah Shaw

Cofounder, Summit Mindset Co.

Cofounder & CEO, Grovity Leadership

Meet The Cofounder

Helping athletes develop the mental skills required to compete under pressure.

Jeremiah Shaw is the cofounder of Summit Mindset Co. and the CEO of Grovity Leadership, a leadership development firm focused on human performance, resilience, and growth.

Jeremiah works with athletes, coaches, and families to develop the mental and emotional skills required for consistent performance under pressure. His coaching integrates principles of performance psychology, emotional regulation, identity development, and leadership. He holds a Master's degree in Organizational Leadership and is an ICF-accredited coach with a background in leadership development, performance, and human growth.

A central focus of Jeremiah's work is helping athletes navigate the internal challenges that often impact performance most: self-doubt, fear of failure, pressure, perfectionism, negative self-talk, and the inner critic. Through intentional coaching and mental performance training, athletes learn to respond to adversity with greater confidence, composure, self-awareness, and resilience.

His approach is grounded, relational, and standards-driven, helping athletes develop the confidence, composure, and resilience required to perform consistently under pressure.

Off the field, Jeremiah coaches youth baseball and is raising three athletes alongside his wife, a former collegiate basketball player. Together, they care deeply about helping young athletes compete with confidence, build character, and pursue growth.

Meet The Cofounder

Helping leaders align with what matters and lead from their values.

Wes Martin is the cofounder of Grovity Leadership, the leadership development firm that powers Summit Mindset Co., and cofounder of Summit Mindset Co. Wes is unwavering in his belief that anyone can become an exceptional leader by leading from their values, maximizing their strengths, genuinely knowing and caring for the people they lead, and learning to manage and mitigate their weaknesses.

His love for people and desire to help others thrive showed up early. It pushed him into his first leadership role as a Lead Camp Counselor as a teenager, and years later, into cofounding Grovity Leadership.

Wes holds a Master's degree in Industrial and Organizational Psychology from Colorado State University. He is an ACC-credentialed coach with the International Coaching Federation (ICF) and a Professional Coach through the Co-Active Coach Training Institute. As an executive coach, team coach, and strategic planning facilitator, he helps leaders, teams, and organizations clarify what matters most and take real action toward making the ideal a reality.

While his expertise in organizational psychology and leadership runs deep, Wes prefers to serve clients as a collaborative thought partner, walking alongside them to build greater alignment with self, influence with others, and impact on their organizations and communities.

Above all, Wes is a husband and father of two. His family shapes the work he does at Grovity, driven by a vision to build leaders and organizations he would want his own children to work for. Wes and his family live in Edmond, Oklahoma. Passionate by nature, he takes his love of Seinfeld, The Office, fantasy football, literature, and psychology far too seriously.

Wes Martin

Cofounder, Summit Mindset Co.

Cofounder, Grovity Leadership

How We Work

Three things every athlete develops.

Performance Psychology

Evidence-informed mental skills for confidence, focus, composure, and pressure response.

Identity & Standards

Anchoring who the athlete is becoming and the daily standards that get them there.

Relational Coaching

Honest, grounded conversations that build trust, accountability, and ownership.

Build the mental side of performance.

Share context on the athlete, the sport, and what you're working toward. We'll be in touch within 48 hours.

Schedule a Consultation

To preserve depth of support, Summit Mindset Co. works with a limited number of athletes and families each season.

Virtual nationwide · In-person in Steamboat Springs, Colorado